The Death of Developer Advocates

Official Schedule Context

Developer Advocacy is dead. Over the last decade Developer Advocates have been a key part of any

devtool company. Coding agents are the customer now. Your ICP is Claude Code, Codex, and a myriad of

other coding agents that are going to evaluating, using, and suggesting tools to their human

counterparts, then implementing them. So what do you do about it? Pivot to "Agent Advocates". This

is a similar role but with the expressed purpose of understanding how Agents experience your product

and using those findings to improve the agent experience. In this talk/workshop I'll share how to

evaluate the agent experience of your product, how to improve it, and how to communicate that to

your team so they can change the products roadmap.

No official session recording transcript was found by exact title match on the AI Engineer YouTube channel during this run.

Pending transcript synthesis when an official recording or confirmed matching video is available.