---
title: "The Death of Developer Advocates"
category: "talks"
date: "2026-07-01"
time: "3:45pm-4:05pm"
track: "AI in GTM"
room: "Track 6"
speakers: ["Stephanie Jarmak"]
sourceLabels: ["Official conference schedule", "Public YouTube metadata"]
scheduleTrack: "AI in GTM"
scheduleRoom: "Track 6"
scheduleLabels: ["AI in GTM", "Track 6", "session", "confirmed"]
---
# The Death of Developer Advocates

## Conference Context
- Date/time: 2026-07-01 · 3:45pm-4:05pm
- Track/room: AI in GTM · Track 6
- Speaker(s): Stephanie Jarmak
- Session type/status: session · confirmed

- Track: AI in GTM
- Room: Track 6
- Session type: session
- Status: confirmed

## Session Description
Developer Advocacy is dead. Over the last decade Developer Advocates have been a key part of any devtool company. Coding agents are the customer now. Your ICP is Claude Code, Codex, and a myriad of other coding agents that are going to evaluating, using, and suggesting tools to their human counterparts, then implementing them. So what do you do about it? Pivot to "Agent Advocates". This is a similar role but with the expressed purpose of understanding how Agents experience your product and using those findings to improve the agent experience. In this talk/workshop I'll share how to evaluate the agent experience of your product, how to improve it, and how to communicate that to your team so they can change the products roadmap.

## Media Evidence
No related AI Engineer channel video found yet.

## Evidence Graph
This evidence graph is generated from currently linked source material: official schedule text, related video pages, cached transcripts, visible slide text, dense/reconstructed slide pages, and AI slide-classification audits.

### Media Signals
No linked video, transcript, or slide source has been attached yet.

### Agent Reading Notes
Use these signals to refine the synopsis, topic links, people/company context, and method notes. If a source is a related external video rather than an exact official recording, keep it framed as supporting evidence.

## Transcript Status
No official session recording transcript was found by exact title match on the AI Engineer YouTube channel during this run.

## People
- [[stephanie-jarmak]]

## Notes
- Pending transcript synthesis when an official recording or confirmed matching video is available.

## Synthesis
### Synthesized Breakdown
# The Death of Developer Advocates ## Conference Context - Date/time: 2026-07-01 · 3:45pm-4:05pm - Track/room: AI in GTM · Track 6 - Speaker(s): Stephanie Jarmak - Session type/status: session · confirmed - Track: AI in GTM - Room: Track 6 - Session type: session - Status: confirmed ## Session Description Developer Advocacy is dead. Over the last decade Developer Advocates have been a key part of any devtool company. Coding agents are the customer now. Your ICP is Claude Code, Codex, and a myriad of other coding agents that are going to evaluating, using, and suggesting tools to their human counterparts, then implementing them.

### Speaker And Company Context
- [[stephanie-jarmak|Stephanie Jarmak]] — Agent Advocate at [[sourcegraph|Sourcegraph]].

### Topics Covered
- [[agentic-search]]
- [[coding-agents]]

### Derived Links And Source Material

### Novel Concepts / Clever Methods
- No highlighted novel concept has been detected yet.

### Evidence Boundary
This synthesis is based on the official schedule and linked source pages. It should be revisited when exact session recordings or transcript-backed secondary sources are available.