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The Building Blocks of GTM Orchestration

Conference Context

Session Description

Ramp built its own 0→1 revenue stack in-house — Ramp Revenue — with one mandate: build the most efficient GTM org in the world. Arman Vaziri breaks down the building blocks: a customer data platform that chews through millions of internal, external, and CRM records daily, and a unified action layer with agents embedded directly in seller workflows. The payoff — reps stop hopping between dozens of systems just to figure out who to reach and what to say, and 80%+ of Ramp's sales workflows now run on it. A look at the architecture behind orchestrating GTM at scale.

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Synthesis

Synthesized Breakdown

The Building Blocks of GTM Orchestration ## Conference Context - Date/time: 2026-07-01 · 12:05pm-12:25pm - Track/room: AI in GTM · Track 6 - Speaker(s): Arman Vaziri - Session type/status: session · confirmed - Track: AI in GTM - Room: Track 6 - Session type: session - Status: confirmed ## Session Description Ramp built its own 0→1 revenue stack in-house — Ramp Revenue — with one mandate: build the most efficient GTM org in the world. Arman Vaziri breaks down the building blocks: a customer data platform that chews through millions of internal, external, and CRM records daily, and a unified action layer with agents embedded directly in seller workflows. The payoff — reps stop hopping between dozens of systems just to figure out who to reach and what to say, and 80%+ of Ramp's sales workflows now run on it. A look at the architecture behind orchestrating GTM at scale.

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Evidence Boundary

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