Reverse-Engineering the AI Buyer
Official Schedule Context
- Date/time: 2026-07-01 · 11:10am-11:30am
- Track/room: AI in GTM · Track 6
- Speaker(s): Aliisa Rosenthal
- Session type/status: session · confirmed
Official Description
You Built the Best AI Product in the Room. Now What? The GTM Lessons Builders Skip. Aliisa decodes
the commercial mistakes technical teams make most often: why enterprise procurement isn't like
consumer adoption, how to design for trust and change management from day one, the difference
between a pilot and a deal, and the signals that tell you a product is ready to scale vs. ready to
get stuck. She's packed with war stories and counterintuitive lessons from the trenches of OpenAI.
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