Agentic Sites: Building Hyper Personalized Websites

Official Schedule Context

The era of static, one-size-fits-all websites is over. Users expect personalized experiences that

adapt to their preferences, context, and intent in real-time. But building truly personalized

websites at scale requires more than just A/B testing or basic recommendation engines—it demands an

agentic approach where AI agents autonomously orchestrate content, layout, and interactions. At

Adobe, we are pioneering the concept of Agentic Sites—web experiences powered by AI agents that

continuously learn from user behavior, analyze context signals, and dynamically compose hyper-

personalized pages. These agents go beyond simple personalization rules: they reason about user

intent, select optimal content variations, and adapt the experience in real-time while maintaining

brand consistency and performance. In this session, we'll show how we leverage LLMs to deliver

personalized experiences to our customers.

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